What does being an influencer really mean?

The concept of an influencer appeared along with the first social networks, such as Facebook, Twitter, and MySpace. With the appearance of these channels, ordinary people started gaining more and more followers, becoming a reference in a specific sector. For this authority that the audience gives them, influencers have the power to influence [as the word points out] people and modify their behavior, whether it is to change their mind about a specific topic, buy a product or even visit a place. 

As mentioned before, influencers are nothing new. Throughout the ages, we had opinion leaders that were followed by the mass, such as Socrates, Martin Luther King, etc. So we could say that influencers are digital opinion leaders who also are content creators.

Tips to Become an influencer

Before getting into the steps, let’s define what an influencer is not:

1. Being an influencer is not just about the number of followers, but your real capacity of influencing your followers’ behavior. There are people who buy followers to make brands believe that they are real influencers, but brands don’t only look at the number of followers, but for good insights and high engagement rates.
2. If you dream about being an influencer just to get free stuff, then we recommend you to think about it. Even though there is still debate, influencers are professional content creators for brands, so in the end, they don’t get free stuff, products are often part of the payment.
3. Being an influencer is not an easy job. Influencers often create the content themselves, which means that they’re acting as creative directors, photographers, stylists, makeup & hair artists, editors, and copywriters.

So now that you know what an influencer is not, you are probably wondering how to become one. There isn’t an exact formula to be an influencer and to grow your followers, but there are some things you can start doing.

1. Find your niche. There are many influencers out there doing the same things. If you want to stand out from them, find what makes you unique and define your niche. If you are specialized in a topic, it will help you gain credibility with your audience.
2. Choose the platform that fits you best. Do you feel comfortable talking to the camera? Or do you prefer photos? Don’t push yourself to do things you’re not comfortable with because especially for video, you need to sound natural and confident. Depending on this, you can choose among different platforms, such as Instagram, TikTok, Twitch, YouTube…
3. Be consistent. It is not common to become an influencer overnight. You have to post constantly and even though you sometimes feel frustrated, visualize your goal and keep working.
4. Your goal shouldn’t just be to become an influencer.  For example, if you are a plus-size curvy girl, your goal can be giving visibility to curvy bodies and inspiring others. This will help you be motivated and when you achieve these type of goals,  it’s way more satisfying.

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What is a Content Creator?

Content Creators are models, influencers and “normal” people who provide self-made content, like photos or videos, to a brand for the purpose of brand promotion. Content Creators are now the center of companies, who want to reach their target in a more natural way. The creation of content has become a job itself and currently, there is a lot of people recording unboxing videos and wearing brand’s clothes on social media.

Do Content Creators need Fancy Equipment?

There are different levels of content creation, but in general, no, brands are not looking for high production value but rather a true representation of their products being used, therefore the most used device to create this type of content is a mobile phone. Once Content Creators have the content ready, they just have to send it to the brand.

How can I become a Content Creator?

While model influencers are required to have a certain amount of followers on social media in order to make sure their message will be successfully delivered, what brands are looking for in content creators is compromise and skills to create the content.  Taking this into account, if you want to become a Content Creator it is very simple: all you have to do is prove your skills and the best way to do it is on social media. If brands see that your Instagram or YouTube account, for example, have good quality content they might want you for the job. Social media are your portfolio. However, it is even easier if you are inside a platform where you can check the opportunities available. Thousands of model members on ModelManagement.com are doing this every day.

You simply need to apply to the right type of castings and if a brand feels like you are representative of their market, then they will contact you to discuss the project.

Steps you must follow

1. Create your account on ModelManagement.com as a professional or aspiring model.
2. Apply to the castings you like the most.
3. Be confident and show what you are worth!

The brands that select you will contact you on the platform. Easy, huh? Create your account on the platform and discover the best opportunities from the world’s coolest brands.

Click here to get more information!

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Even though there is not a specific profile that meets the characteristics an ambassador should have, not anyone can be one. Brand ambassadors become the face and visual representation of a company so they need to be able to influence the target your brand has. Brand ambassadors will give a unique voice to your brand and gain trust with their followers, in addition to providing authentic content at a fraction of the cost of traditional advertising.

What is an ambassador for a brand?

1. Charismatic person: they should attract the major audience possible. We must remember ambassadors are part of a company’s marketing strategy, so they must be communicative and create engagement with the audience.
2. Share the values of the brand: people will relate the person with the brand and if they disagree with ethic values in their personal or public life, the brand’s reputation might be damaged (as well as brand ambassador’s). When values are aligned, the audience will be able to feel the authenticity.
3. Have credibility: ambassadors must be trustworthy in order to reach the company’s goal.

How to become a brand ambassador?

You are probably wondering “How do I become a brand ambassador?” Well, brands are looking for real and authentic people to reach their audience and if you meet the characteristics we said before and you are a good content creator on social media, you can become a brand ambassador for sure. Even though it is possible that a brand contacts you because they are interested in your social profile, nothing prevents you from being the one to search for this opportunity. But how?

On ModelManagement.com we have a lot of active castings from brands looking for brand ambassadors to promote their products on social media. The best part? You have to create content from home, so you can apply to castings worldwide! Your fast track into the brand ambassadors world in 3 easy steps:

1. Create your profile: add your best photos, details, and Instagram to showcase yourself and get scouted by brands.
2. Apply to jobs: browse hundreds of new jobs every day, apply to as many as you want and start earning money with your looks.
3. Connect with brands: talk, message & collaborate directly with the brands you like the most.

How to find brand ambassadors?

Each brand has its own values and target, so they will need different brand ambassadors’ profiles. Their personality, lifestyle and ethical values must be aligned to the brand’s. For example, if you are a sportswear brand you will need a person in good physical condition, with healthy habits and lifestyle; or if you are a vegan brand you will need also a vegan person, because if you don’t, your reputation and credibility might be damaged as you are not representing and respecting the values your company stands for.

As you, as a brand, want to reach the largest audience possible, it is recommended to have brand ambassadors with influence in social media. It does not mean that they need to be famous, but the more presence they have on media the more impact your strategy will have. However, you must be very cautious when selecting a brand ambassador and you have to keep them well informed about your mission, vision, and values because just as a good action can cause your sales to increase, a bad action can cause your reputation to decline.

On ModelManagement.com you can find the perfect brand ambassador for your project. All you have to do is follow these simple steps:

1. Sign up to the platform and create your professional profile.
2. Post an online casting brief.
3. Reach over 1 million models and influencers.
4. Select the brand ambassadors for your project.
5. Book them via our secure online system.

This is all you need to know about what is a brand ambassador. Create your account today and don’t miss any more opportunities!

The post What is a Brand Ambassador And How To Become One appeared first on ModelManagement.com's Blog.

How to get scouted in the Modeling Industry?

In order to stand out in the modeling industry today, it is very important to take care of your personal branding and be very consistent in all the promotional opportunities we have. In the past, it was important to go from agency to agency to be able to show your profile, work, and be known, but now with technology, you are just a click away from letting people know who you are.

• Social networks are a good tool to show your work and make your profile known. However, it is important to keep in mind that anyone can create an account and impersonate someone else. For this reason, use social networks primarily to give voice to what you do, follow professional’s verified profiles, and keep up to date with everything that is happening in the industry, this way your chances of getting scouted will increase.
• ModelManagement.com is the easiest and safest platform to make yourself known and meet other professionals with the assurance that their profiles are real. The platform allows you to apply to castings for modeling agencies, photoshoots, or projects where models are needed. In addition, you can contact these professionals through direct messages and build your professional network there.

The modeling industry has also expanded job opportunities by creating online projects or virtual photoshoots. From the perspective of a professional model, Nadin M. Clofen tells us about her experience working for a vision/machine learning project where they scouted different models and profiles to create software that would detect the face of these people during the day. 

“My job was to take pictures of myself for four days with different outfits. I took pictures of myself in selfie mode, with the phone’s rear camera, during my day-to-day life: practicing sports, reading, smiling, having a coffee, sitting down… The truth is that it has been quite a curious experience.” 

Many models are trying this new way of working, Nadin says that it was her first time and that she would do it again. “It has been a different experience. I hadn’t considered the option of working online as a model until the opportunity arose. When you work as a model, you work with your image and offer it to be photographed. In my case with this project and thanks to the advances in technology and the quality of my phone, I was the one taking the pictures. I would definitely repeat the experience.”

The importance of safety in these online projects also plays an important role. “I only accepted it because it came through ModelManagement.com and I knew it was a real job. If it had been sent to me by e-mail or social networks I would not have accepted it. These job offers are good opportunities to work, increase projects and earn extra money, but you have to be sure of the offers you accept.”

The most important thing to carry out this style of projects once you have been scouted is communication with the professional, Nadin says. “In these online projects, it is important to know what the client is looking for to obtain the desired result. What material the model needs to have at home, what the goal of the project is, what kind of results the client expects, are some of the questions to keep in mind.” In addition, ModelManagement.com offers the possibility to talk to the professional through the platform in a private chat to ensure that everything is safe and written in one place.

According to the importance of communication, knowing the full vocabulary of the industry is essential to ensure that you understand all terms and conditions of the job. LearnMatch is the perfect tool to learn the vocabulary in a fast, simple, and fun way. Download the app now on your phone, improve your English in the industry at any time, and take a step further in your modeling career.

A new way to work as an online content creator and model. “I would never have accepted an online job as a model, but now I would do it again. It’s been convenient, easy, and simple.”

Would you like to work from home or try this experience? Check our online castings now.

The post How to Get Scouted for Modeling? appeared first on ModelManagement.com's Blog.

RICARDO MOSCOSO. Osuna (Andalusia), 45 years old.

Ricardo Moscoso Camuñez is a fashion designer and also the stylist of some shootings that you will see in our series “The person behind the model”. With an intense background in the fashion world, we want to discover a little more about the person behind a tireless creator of art who, despite adversities, has never stopped working very hard for his professional dream.

Your work transmits art, class, elegance and a lot of feminine strength… But who is Ricardo Moscoso?

Ricardo is a very empathetic man, especially for the suffering of others, a very generous man, very altruistic … I even get emotional when I say it. I am a very, very rebellious man and at the same time, I have a lot of love to give. I consider myself very outgoing sentimentally. On a professional level, I avoid the superlative a lot, I know how much things cost and how difficult it is to achieve goals, and I am very down to earth. This is a very tough profession in which there is no support from the government.

How would you define your work?

In my collections there is a lot of art, a lot of passion, a lot of Andalusia… I have felt very, very free since I was born, and I was born in a Spain that was not really as they wanted people to believe. People say that I take inspiration from one place and another. I don’t feel confined to borders, I came to this planet with a very great artistic sensibility. Osuna has a monumentality and one of the most important Renaissance complexes in the province of Seville. I was struck by its palaces, its facades, all the sacred art, that Holy Week with the velvet… Those gold headdresses… Where people saw pain I saw beauty.

“Women in my family are extremely strong and very feminine… Hence a part of my fashion concept”

How does fashion appear in your life?

It appears in a casual way. My paternal grandparents had a textile and clothing store in Osuna and a haberdashery. My father worked there. My mother is the youngest of seven sisters and together with the eldest one, they were seamstresses and dressmakers, so I already had contact with fabrics and patterns from a very young age… I grew up with the concepts “Long Chanel”, “Balenciaga Neck”… And I constantly asked myself who these people should be. And it is my grandmother Elena, through old photographs, who shows me the word “style”. She was very stylish… If there is something that fashion cannot buy, it is style, you either have style or you don’t. My mother and my six aunts were famous for their style and determination. They worked in the fields, in a very harsh Spain, but protected from the sun, protecting their white skin. They were extremely strong and very feminine… Hence a part of my fashion concept.

So you’ve grown up among many women…

I learned the important events of life from my aunts, super strong women, and I used to remember them with the clothes they were wearing. That is an observation that I have because no matter how much people say that women and men are equal, I do not see it that way. I have been brought up among super strong men and women and I know their language perfectly and I am very feminist. Even overly feminist. Women have that unique sensitivity. I have grown up with women with an exquisite education and know-how… And a lot of sense of humor. Because at the end of it all… We should die laughing! There was always a lot of laughter in my family, and there is still a lot of laughter needed in the world. You have to laugh a lot.

“I have never wanted to be the main protagonist of the film, but I did want to live it… “

How is your decision received in your family, as you say, in a harsh Spain?

At first, it didn’t fit well that I want to dedicate myself to this, but in the end, I convinced them. Unfortunately, at that time, my father fell ill and passed away… All that was a setback for me, of course. I had to focus on my family, I helped my older brother get educated, he continued with the family businesses and when everything was fine again, they gave me the option of running with the business and I said no. I wanted to fly… I wanted to belong to my time, I have never wanted to be the main protagonist of a movie, but I did want to live it…

And your new life begins in Ibiza…

Effectively. At the age of twenty-four, I moved to Ibiza to live and, without a doubt, they were the happiest years of my life… I had a very beautiful summer and met my husband. In Ibiza I was in charge of a multi-brand store and I had my first contact with international fashion brands. By chance, I discovered a fashion module which I entered and it was great. But I needed more and more… So I moved to Barcelona and started studying at the Escola Superior de Disseny i Art “Llotja”. That is where I continue my dream. Unfortunately, it was a very tough time on a personal and family level. The tragedy crossed my path again and twice…

In a vital moment, life gave you a setback again…

I could not fully enjoy all that education because my personal situation robbed me of a lot of energy, I knew it would end badly… And I had to put myself to work to get ahead. I had to finish my final project, sometimes my teacher would come to see me at work to encourage me to go on and on… I didn’t know how, because for me that time was hell… And it wasn’t until 2017, almost ten years later, that I could finally finish my project. Life gives you blows and blows… All this, I have interpreted later thinking that, until then, it was not my moment. In 2017, suddenly, it was as if everything calmed down and, again, I had the option to take up what I left behind. I regained my strength and remembered that I had moved to Barcelona to make that dream come true. I got a very good grade for my project.

How was your final project?

After the adversities, in less than two months I made an amazing Haute Couture with a story behind it… It represents Ibiza with the goddess Tanit, goddess of love, sexuality, goddess of dance, and of the night, that in fact is still being photographed… Mixing these two stories, creating the clothing, getting in touch with photographers, models, organizing the shooting, finding a certain location… It was really hard work. The week before the delivery of my final project I hardly slept. I did an exceptional job in record time, and that has to be said.

How do you manage so many adversities while you have to conserve energy to continue fighting for a dream?

There are times when you feel like giving up. Because you can’t take it anymore, financially and personally it’s very hard. It is my vision of what I have lived. I’ve been through a lot of havoc. In my case, the support of four brothers has been fundamental, when they are rational, science and math people. The support of my friends, of Manuel, without him anything would not have been viable, when I no longer had faith he always pushed me forward… The fact that someone like Andreas trusts me… All this is brutal support.

Are you self-demanding?

Very much. When I see and analyze something I have done, I do not indulge in virtues. In any shooting I do, anyone else would say: “Very nice!”, “Very beautiful!”… But I look at the photos and analyze what is wrong, what could I do to improve… I am not competitive but I am very demanding of myself. I had a very strict upbringing, they were very progressive in my family, I have always been very anti-traditional and that has clashed a lot with the moral and social ethics of my town. Of course, I am a fan of Spanish culture… Goya, Velázquez, Gaudí, Balenciaga… They are the best. It is a shame that on a national level, Spain it is not committed to art… Being a country that exports so much of it.

“Haute Couture is absolute creativity without barriers”

What is Haute Couture for you?

(He sighs) Haute Couture is the summon of fashion. It is absolute creativity without barriers. Haute Couture is to have the best fabrics, the most complex patterns, all the fashion mechanisms, the best top models, the best bodies, the best styles, the best photographers… Creating a piece of art. Haute Couture is art and only art. For me, fashion is Haute Couture. After Haute Couture comes the rest…

“Balenciaga should have a place in the Olympus of Spanish artists”

What pieces of art have impressed you the most?

I was very impressed, in the Balenciaga museum in Getaria, with the color black, which is so deeply rooted in Spanish culture… The black in Balenciaga’s Globo line left me astonished. I spent two hours admiring the mannequin, because also, in digital, on one side you can see the pattern and you see how the piece breaks down, how the dress fits and assembles… I was amazed. I do not understand how this man does not appear in textbooks along with all those great geniuses that Spain boasts. He should have a place in the Olympus of Spanish artists. I was also very impressed by the white Chanel tailor, how minimalism and sobriety could not be more sophisticated, like a pure contradiction. Yves Saint Laurent’s tuxedo is a hymn to total culture, a message to the power of women. I like the red Valentino, I like the Métiers d’art collections by Chanel even more than Haute Couture… Haute Couture is a beast… And very, very classy, ​​too. And there is no choice but to define it that way. It is extremely elitist.

How would you describe the image of a designer?

I want to give an image of designers and fashion far removed from those ivory towers. I am not in favor of a designer having to be so well known from the media. That divinity they had in the twentieth century… For me it is too much, designers feel and suffer, we live and we have a story. I get off the pedestal alone, I need grounding. For me it is important, whoever wants to live it in another way, perfect. There is no licentiousness here, I have a very acute sense of ethics and justice.

Is fashion a coincidence?

Sometimes happens by chance, but, as Anna Wintour said, fashion has to be a reflection of the society you are living in.

What society are we living in?

There is a before and after in fashion with social networks, especially. Everything has changed. There are people who, thanks to the Internet, identify themselves with a brand or firm but do not even step on those stores. And that already tells you a lot about what is there and what will come. All that impersonalism will not end with Haute Couture, because the human being has the intrinsic need to feel different and to show the world his power. That hasn’t changed anything. What will change is the perception of power, but nothing else.

What is behind a fashion collection?

If people knew what it is to create a collection… The process behind a collection, research, preparation, selection, hard work… Also photographic campaigns… Which photographer is going to take the photos with the specific message that I want to convey, who is willing to do it… Not everyone is willing to take transgressive photographs. Because they prefer to go to the elegant and basic that sells in the market. If my collection is not elegant or basic… You cannot take photos of it in a minimalist and basic style when I am claiming the sexuality of women. My latest “Erotica” shooting is a message to femininity, feminism… Everything has to be in tune.

When you say “That’s it. I have reached the top of my job”?

There is something very complex in the minds of creatives… The most curious thing is that we never stop. When I am finishing designing a collection there is like a hurricane in my head, because at the same time that I am drawing, images come to me about how the shooting will be, where, I think about everything I will need… A collection is like a pregnancy, it is gestating, gestating… And when I’m in labor, instead of living the moment and taking a break, I’m already thinking about the next collection. It’s like there is something in me that is already bored with that and is already thinking about the following job. Through a shoe, a bow, an image, a collection… You jump to the next project. Creativity is a wheel that never stops…

“I think we will return to a more classic method of fewer collections … Higher quality and less quantity”

How do you see fashion today?

On the one hand, fashion is becoming more and more democratized. The rhythms were very fast lately. Many great designers have fled from that beastly rhythm. It was not healthy and it was not possible, I think, to be preparing so many collections continuously… Now there has been a very big stoppage. I think we will return to a more classic method of fewer collections… Of higher quality and less quantity. I think there will be less but better. Everything has changed, even the parades, which have had to be presented online. The masculine – feminine concept is diluted… New age, new thinking… The issue of environmentalism or global warming is reflected in current fashion. Suddenly, the great firms that have always used natural fur are now opposed to all that. I have been observing the mechanism of fashion for so many years and I am hopeful about the future. But I cannot predict anything, I prefer to go from six months to six months… From collection to collection, but what is clear is that no one expected such a big change in such a short time.

How is the professional situation in your sector?

It is very difficult. There are many unemployed designers, with very complicated and adverse situations in these times. It has always been difficult, but now, if you look closely, the collections that come are very safe colors and simple patterns. That tells you that there will be little movement. That there will be few buyers and that in the end it means less money. What if there are no weddings? The bride, the guests, nobody buys the dresses… And if they buy dresses, now they will spend much less… Big companies don’t die, they don’t lose, they just don’t earn that much. On the other hand, the aspirant is the one who suffers… It is really complicated. We have no help. Fashion is not cared for.

“If I’m so good at this, why not say so?”

It must be very frustrating…

Of course. Also, people always demand. And when they get tired of demanding it is because they have stopped believing in you. I keep pushing forward, but surely someone else would have already thrown in the towel in the middle of my journey… I don’t doubt my worth, it’s not narcissism, but I don’t doubt it. Stop limiting ourselves, let the whole world know. If I’m great at this, why not say so? What I doubt about is the system. Success doesn’t always depend on yourself. In my case, I have given everything, financially, personally, everything. There are times when I want to give up, but I don’t know how, I’m still pulling.

If you had thrown in the towel, we wouldn’t be talking now, after your shooting with ModelManagement.com…

I had already thought about closing the circle with my latest shooting “Erótikka”. But then I saw an ad from Andreas on a social network and I signed up. He contacted me and asked for nine looks. I took him fourteen, with only two days of preparation. I want to thank, among others, to those who always accompanied me from the beginning: Carmen @mikimono.barcelona, Beatriz @mikimono.barcelona, Boris @borislen, and my latest collaboration Enmanuel Grunstein @grunsteinphotocinema.

How was the session?

Fantastic. I thank Andreas enormously for this opportunity, for me it is a small recognition of all the effort I put into this profession my entire life. I thank the whole team with whom I shared the shootings. The location, the models, the team was awesome. Andreas gave me carte blanche in everything, he liked several pieces from my collection and he photographed them… I have to say that Andreas treated me with great affection. I have a lot of sensitivity, especially to detect people and characters. For my worth at a professional level I did not go with any type of complex, I was very calm, and Andreas was a gentleman, very warm. He respected my work a lot, he let me do everything I wanted to contribute. It was a close treatment, like the ones I like. He is a man with a great business career and a man very interested in arts that gave me a lot of warmth. In the shooting, everything flowed very elegantly and very well despite all the stress that a shooting has. A great experience.

“Thanks to ModelManagement.com you have access to the entire planet from your living room!”

What do you think of the ModelManagement.com platform?

ModelManagement.com is the future. It is the world at your feet. Absolutely. Time moves forward, technology drives you forward. Being able to contact so many professionals in the world at any time through a web platform is incredible. Thanks to ModelManagement.com you have access to the entire planet from your living room… As long as you refuse that, you are out of business. It is the “Renew or die”, by Chanel. Personally, I try to have a lot of grounding with the new generations because it is a way to refresh myself. And I learned that from my grandmother, it’s a way to catch up.

The post Ricardo Moscoso Gives a Master Class on Fashion and Art appeared first on ModelManagement.com's Blog.

Luana studies Labor Relations at University and her dream is to become a model. She was born in Argentina, and when she was two years old her family decided to move to Spain. Nine years later, she returned to Argentina, where she worked as a model on several occasions. Since 2017 she lives in Barcelona again, where she did not find any agency that would give her an opportunity to become a model… Until she was discovered by ModelManagement.com.

Our platform, which connects models with brands, agencies, photographers, and industry professionals, discovered her on “TikTok” and after meeting her, we wanted to have Luana in our portfolio and support her in her growth as a model. She is a woman with great charisma, self-confidence, and eager to work and grow professionally. Her success in social networks is not by chance and that is why we want to know her story. For this reason, Luana is one of the protagonists of the series “Person behind the model”.

The first question is almost obligatory… How does Luana Giorgio (@lugiorgio) get 1 million followers on the app “TikTok”?

I still don’t believe it, because everything happened so fast. When I think that I have a million followers, it seems incredible to me because I have been in the app for only a few months now and I know that there are people who have been there for years who have never achieved these numbers… It is difficult to assimilate; I feel very lucky. It’s insane.

When did your “TikTok” adventure start?

Last year I created an account for the first time, I uploaded three videos and left it, I didn’t like it too much. But this year, during quarantine, I started making videos and uploading content every day and thanks to that my following grew rapidly. At first, I was a bit shy. I admit that it was difficult for me to start, but in social networks, once you start everything gets easier, the results come out smoothly if you are constant.

“To have success you have to be constant and create content, in addition of seeing and analyzing what your followers like about you”

You mentioned that you upload videos every day, how important is the constancy in the world of social networks?

Constancy is essential for everything. The more content you make and upload per day, the more chances you have that the videos will go viral and more people will see them. By uploading a single video per week, you cannot expect to reach a large audience. To have success you have to be constant and create content, in addition to seeing and analyzing what your followers like about you.

What kind of content do you create?

I mainly upload videos of myself dancing, which is what I like the most. Also, some comedic videos, but mostly dancing. I admit that most of my followers are men, and I know they like to see me dance (laughs).

Do you always have the same number of likes?

No, it is changing. It all depends on the algorithm of “TikTok”. What gives more visibility is the videos appearing in the “For you” page, which is the space that the platform destine to videos that, thanks to its algorithms, it knows that you will like them. The more you appear in the “For you” page, the more visits you have, and therefore, the more likes you get.

You say that everything has happened very fast, at what point did you realize that you were having a lot of success?

I uploaded a video that had about twenty million views. It became very, very viral, it had many likes, and after that video, in a week I had three hundred thousand followers more… There I said “Wow… This is so huge”. The bad thing is that that video is no longer visible, they deleted it.

Why?

“TikTok” deletes many videos for non-compliance with the rules. In that case, it was a video that was viral, the typical one that everyone does. I was showing my ass a little bit, and even though I was wearing pants, they considered it inappropriate and it was removed.

I suppose you are against this type of content being vetoed…

For sure. It makes me very angry because in the summer, for example, when I wanted to upload videos in a bikini, there were days when they wouldn’t let me upload any video. Sometimes you really don’t want to record or don’t want to upload things because you know they will delete it or they will not let you upload it. They should change their minds a bit. It happens to all girls, it may be that you wear a top and shorts, or even pajamas, and they delete your video. It’s not fair.

Does the same thing happen to boys?

No, they can be shirtless without a problem. It may be that someone will delete something, but I assure you that “TikTok” is full of shirtless guys. It is fine with me, but they should also let the girls upload whatever photos they want. If a girl’s nipple shows up a little, the content is removed, this does not happen to boys. The veto is also a bit of luck, it depends on who reviews your video, they may delete it or not.

What motivates you the most to create more content every day?

I record what I want and when I want to. Currently, what motivates me the most is having a lot of followers who tell me nice things. I read all the comments of my followers, I receive a lot of support… Sometimes I receive text and voice messages from followers who tell me that they love me very much. I am a bit ashamed of course, I am not used to it because I am a normal person and it seems incredible that they say these beautiful things to me. It gives me a lot of tenderness and I like it a lot. They are a great incentive to continue with this adventure.

What negative effects can social networks have on people?

For the followers it can create standards that are not real, and for the content creators themselves, sometimes they are exposed to receive a lot of hate and that makes them feel bad about their body because people criticize a lot.

“It is not fair that people who do not know you at all judge you or criticize the way you live your life”

Do you also suffer hater bullying?

Sometimes I do, especially in the most viral videos that I have. There are haters, and unfortunately, in my case most of them are girls… The truth is that comments can affect, some more than others, but I think that if there are people who do that it is because they are insecure. I guess that they are people who are not feeling good about their bodies so what they do is criticize others to feel better about themselves. Because if I feel happy with my body and I’m good with myself, I’m not insulting others… I don’t have the need. These awful things should never be said. Nobody deserves hate, because it is not fair that people who do not know you at all judge you or criticize the way you live your life.

What is your professional objective? Do you see it linked to social networks?

It depends, because if another social network similar to “TikTok” is created, it will be like starting all over again and maybe I won’t do so well or I won’t be so lucky… I think it’s very changeable. What I have clear is that I want to finish my degree and if I have to work on it, I will, but my dream has always been to be able to work as a model, since I was little. In Argentina, I had already worked as a model, but here I had not yet been able to dedicate myself to fashion…

“After all the no’s I had received in the past, it was incredible that the director of a platform for models himself told me that he would be delighted to work with me”

…Until ModelManagement.com appeared!

Exactly! When I came to Spain again three years ago, I applied to many agencies, but they all rejected me because I had big hips, among other reasons. After those refusals, I let all this time go by without introducing myself to any other agency because I felt that no agency would like me anymore. I came to think that maybe I should focus on something else. I gave up a bit, honestly, I was tired. But life is capricious and now, two years later, I became more dedicated to “TikTok, and Andreas from ModelManagement.com discovered me through the platform. He contacted me and told me that they were interested in me, we had a meeting and we are preparing the photos for my portfolio. After all the no’s I had received in the past, it was incredible that the director of a platform for models himself told me that he would be delighted to work with me. Working as a model is the dream of many girls and thanks to ModelManagement.com I think I will be able to fulfill that dream that I have had since I was little. I still don’t believe it.

Life had a surprise in store for you.

Now more than ever I believe in destiny. For some reason I became a “TikTok” user, for some reason I had this rapid success, for some reason Andreas contacted me through the platform. For some reason I returned to Spain again… I think I had to come back here because here is where very good things are waiting for me.

“The best thing a model agency can do is to look for different profiles and have a wide variety of models”

What would you highlight about ModelManagement.com?

I feel safe, they make me feel that I am in good hands, that they will try to promote me to have a lot of jobs. I am very happy, I feel that I have known Andreas my whole life, he gives me a lot of confidence and the team is great.

I am very grateful for the opportunity because the best thing the fashion world can do is to look for different profiles and have a wide variety of models. I wish all modeling agencies understood fashion the way ModelManagement.com does. I want to highlight the fact that a girl does not have to explicitly measure 90-60-90 to dedicate herself to modeling. I love the fact that models don’t have to be excessively skinny to have the trust and support of an agency.

Thanks to social networks, brands are not only betting on a physique but also on an attitude and charisma…

Attitude is the most important thing because it means the way of transmitting and selling the product. This job is not about taking just one photo and that’s it, it’s much more: how you get on with the camera and how you express yourself. Personally, it is the hardest thing for me, I have to improve because, as I said, I am a newcomer to this world, but little by little I will become more confident, and I will dare to talk more.

What is your greatest quality, what will make you fulfill your dreams?

I am working on improving many of my skills. But I am a hard worker, I like to do things well and obtaining good results that are good for me and for other people. Everything I do I do it because I like it, I never upload anything that I regret later, I never think “I should erase this…”. I like to be myself, and I’m doing good. I see my first videos and I compare them with the current ones and I love it because I see a lot of improvement. Like everything in life, it also has its learning process.

When can a user start earning money with “TikTok”?

It depends on the visits. They pay you for visits per day, if you have many visits per day they pay you more money and per month you add up and you can reach a large amount. Added to all this, obviously, are collaborations… Getting paid to make a video, for example. This is what you earn the most money with. I had a peak of 5 million views a day, but this is not always the same, there are days when you do very well and others where you don’t do so well. In “TikTok” the views of all your videos count, so it is important to have many videos, the more the better. From ten thousand followers they pay you, but before reaching that number you can see the statistics of all your visits and you can interpret what your followers like the most from you.

When someone watches your videos or photos, what would you like to inspire them when they look at you?

Good question! I would like them to see in me a good and sweet girl but also a girl who at the same time has a sexy and wild side that makes her ready to take on the world. That is why I like to interact with my viewers from around the world, I like to be kind and please them when they ask me to say hi or to respond to their messages. It is very beautiful, and I want them to know that I am a good person and that I am very grateful.

Lastly, how important has family support been to you?

I have been fortunate to have wonderful parents who have always, always supported me. From the first moment I told them that I wanted to be a model, they signed me up to agencies in Argentina so that I could learn to model. We lived six hours from my agency and my parents took me whenever they could by car. They did everything for me hoping I could fulfill my dream. When I told them that ModelManagement.com had contacted me, they were delighted and told me to go for it and fight for my dreams. I feel very supported and lucky to have them by my side.

The post Luana: A Model Discovered by a Scout on “TikTok” appeared first on ModelManagement.com's Blog.

#MODELFROMHOME

Your modeling jobs don’t need to stop if you are stuck at home.

A lot of cool Brands are looking for Content Creators.

Join our community and discover all the new jobs we have for you.

SEE CASTINGS

New castings

MTV is looking for Storytellers from home!

MTV is looking for people who have an incredible story to tell because of Covid-19. If you are experiencing something drastic or different due to this, then this casting is perfect for you!

Sunglasses Brand MELLER is looking for Content Creators

MELLER is looking for male models (new models or professionals) to be content creators. 30 guys will be pre-selected and the coolest sunglasses from the brand’s range will be sent to them to create the content.

MODELMANAGEMENT is looking for Ambassadors and Content Creators

What is ModelManagement and how does it work? If you know the answer to this question and you have a camera to film yourself, then this casting is perfect for you!

New York Based Sportsbrand is looking for Content Creators

This brand will pay $1000 for 3 posts on Instagram! Models need to be fit and be able to take photos in a backyard, balcony or home gym.

How does it work?

Become a content creator in 3 steps:

• Apply to a casting

• Receive Instructions and Products to your home

• Create and share striking content featuring the brand

Top Content Creators of the Week

Become a content creator with ModelManagement.com

See all castings

The post Create content for brands appeared first on ModelManagement.com's Blog.

The power of authenticity for your brand

Over 1 million models and influencers from our community can be your authentic content creators from home.

Post your own online casting

Play Video

How does it work?

• Post an online casting to the community with your brief

• Message applicants or use Online Video Castings to discuss

• Use our easy and secure online booking system

Post your own online casting

Why choose content creators?

SAFE & ONLINE

Find the perfect content creators without leaving home

SAVE MONEY

Slash budgets and forget about production costs, crews and big commissions!

+1M MODELS

Direct contact with over 1 million active models and talents globally

Find content creators & see how effective it can be for your brand!

Post your own online casting

The post Content Creators appeared first on ModelManagement.com's Blog.

#ModelfromHome

Hey Beautiful!

If you are staying at home and need some entertainment, then check out this contest that you can do from the comfort of your home.

Check Today’s Challenge

To keep spirits up, we’re launching daily challenges for our whole community to participate in. Check the daily challenge everyday, come up with a creative/fun idea and share it on your Social media.

Everyday we:

• Share the best submissions on our Instagram (235K followers)

• Give away 1 year Premium Memberships for FREE to the Daily Winners. Simply because we love our Members

Check Today’s Challenge

Today's challenge

Friday 27th March

As you know, brands often look for models that have different skills. This Thursday is Painting day!  The next challenge is about you showing your Painting talent. Our life is a bright big canvas and remember you can paint whatever you want on it!

1. Post an InstaStory showing your Painting talent
2. Mention @modelmanagement 
3. Hashtag #ModelfromHome 
4. We will share the best stories on our Instagram with 235K followers

Instagram

Thursday 26th March

As you know, brands often look for models that have different skills. This Thursday is Painting day!  The next challenge is about you showing your Painting talent. Our life is a bright big canvas and remember you can paint whatever you want on it!

1. Post an InstaStory showing your Painting talent
2. Mention @modelmanagement 
3. Hashtag #ModelfromHome 
4. We will share the best stories on our Instagram with 235K followers

Wednesday 25th March

Wednesday is Book day!  That’s the thing about books – they let you travel without moving your feet. So, let’s share with each other some amazing ideas of the books we can all read and feel like we are going into a new breathtaking adventure!

1. Post an InstaStory showing your Favourite Book
2. Mention @modelmanagement 
3. Hashtag #ModelfromHome 
4. We will share the best stories on our Instagram with 235K followers

Tuesday 24th March

Brands often look for models that apart from modeling have authenticity, different skills and talents. Tuesday is a Music day! Post an InstaStory showing your talent in playing a musical instrument or singing your favourite song.

We believe that music connects people. So, let’s stay positive and stay together!

 

1. Post an InstaStory showing of your Musical talent
2. Mention @modelmanagement 
3. Hashtag #ModelfromHome 
4. We will share the best stories on our Instagram with 235K followers

Monday 23rd March

It’s Monday, so let’s do an easy challenge to start the week off with. We are sure you have had great photoshoots recently. Let’s see your last collabs with your favourite photographer.
Ps. Tag your photographer as well 

1. Post an InstaStory with a picture from your last favourite Photoshoot 
2. Mention @modelmanagement and your @photographer 
3. Hashtag #ModelfromHome 
4. We will share the best stories on our Instagram with 235K followers

Friday 20 March

Almost the weekend!
Btw, what do you know about Voguing? 

Today’s challenge is about speed & creativity. Show us how many poses you can do in 15 seconds! Get inspired by Madonna’s videos from the 90’s, blast your favourite song and strike the poses in front of the camera.
Have fun and don’t take it too serious   

1. Post an InstaStory video with all the creative poses you can do in 15 seconds 
2. Mention @modelmanagement
3. Hashtag #ModelfromHome

We will share the best stories on our Instagram with 235K followers!

Thursday 19 March

New day – new challenge! 
Every day we see a lot of photoshoots in nice dresses, but what if you need to strike a pose in your pyjamas? To gain a bit more experience, let’s improvise and create a cool InstaStory in your favourite cozy pyjama outfit. Don’t take it too serious  

1. Post an InstaStory photo wearing your best-loved pyjamas. 
2. Mention @modelmanagement
3. Hashtag #ModelfromHome

We will share the best stories on our Instagram with 235K followers!

Wednesday 18 March

Ready for today’s challenge? Let’s show the world that you can still look glamorous while sitting at home.
Put on your finest clothes and nicest makeup and strike a High fashion pose in your home.  

1. Post an InstaStory photo of your best creative High Fashion pose at home. 
2. Mention @modelmanagement
3. Hashtag #ModelfromHome
4. We will share the best stories on our Instagram with 235K followers!

Tuesday 17 March

Ready to rock this? Make some space in your room, blast your favourite music, put on your coolest outfit and show us your best catwalk moves. Be creative, make it fun, enjoy – we will share the best stories on our Instagram with 235K followers!

 

1. Post an InstaStory with your best catwalk moves
2. Mention @modelmanagement
3. Hashtag #ModelfromHome

Castings don’t need to stop if you’re stuck at home

Job #1

Meller brand

MELLER is looking for male models (new models or professionals) to be content creators. 30 guys will be pre-selected and the coolest sunglasses from the brand’s range will be sent to them to create the content.

From these, 20 of the models will be chosen to become MELLER content creators. All 30 models will keep the sunglasses!

Job #2

Marquee Image Models & Promotions

If you are outgoing and have a big personality, this broadcasting part-time job is perfect for you!

Marquee Image Models & Promotions, a full-service international staffing agency needs lifestyle hosts to broadcast on a popular social media app by interacting and chatting with viewers and other users on the app.

Job #3

Paid Remote work!

Would you like to work remotely without the trouble of going out or traveling? If yes, then this job is perfect for you!

A big British brand is looking for Models for the promotion of their products. They are offering you the possibility of working from home so this is a great opportunity that you cannot miss!

Launching this week: Online Video Castings

We’re doing our best to launch a new tool ASAP. It’s called Online Video Castings and it’s the easiest and safest way to attend a casting anywhere in the world directly from your home. From this week, you may receive an Online Video Casting request from a photographer, model agency, casting director or a brand. Simply confirm the date and time and visit the link provided to attend your casting online!

A great time to improve your PROFILE

What do casting directors look for?

1. Photos: make sure you have a variety of high quality photos that are up to date. Avoid uploading selfies or photos taken with your mobile phone.

2. Reviews: besides giving credibility to your profile, allow other professionals to know the opinion of who has already worked with you. Ask for reviews and remember to give them as well.

3. About section: introduce yourself briefly. Capture people with your character and charisma. Describe what makes you unique, your skills, your hobbies, etc.

4. Your commitment: you need to be active in the community. Sign up for as many castings as you can. Write to the professionals you would like to work with. Go ahead and give likes.

5. Your subscription: with a Premium subscription you appear higher in searches, showing more seriousness and commitment.

Don’t have a profile yet? Click here to Signup.

ModelManagement.com

The post Model from home appeared first on ModelManagement.com's Blog.

The post Casting for Content Creators: A Brand Testimonial from Meller appeared first on ModelManagement.com's Blog.